Google - Nexxus One

Have you ever wanted the new smart phone but not the service provider it was linked to? Well, Google is about to change all that, it is reported that the new Google Nexxus One phone will be sold in an unlocked option. This means you can use whichever provider you choose, this will create possibly a major change in this market.

Presently the Federal Communications Commission is looking into the practice be cell phone makers and the exclusive agreements being set up with service providers.The agency believes that openness in the technology gives consumers more choices.

You usually pay hefty early termination fees to move to another provider because you like the new cell phone offered or the quality of the network, Google's Nexxus One may change that in the future.

Buying the unlocked Nexxus One phone which can be used on any network would defuse the argument used by providers as to why they charge these fees. There will now be no need to claim that it is to cancel the cost of funding the contracts provided to consumers.

With Google attempting to get this openness in the market, the US consumers would now be able to enjoy the same as Europeans and Asians. They can buy their cell phones from the manufacturer and get any provider they choose. This can have an added benefit for consumers, with providers having to compete with increased network speeds and capacities to lure them. The new and hottest cell phones will no longer be a primary selling point.

The Nexxus One will be on the Android operating system which began with Google's multi-billion- dollar bid at an FCC auction. Google seems to be looking to affect a change in the cell phone/wireless industry in much the same way they did on the internet with their search engine technology.